Since graduating cum laude from McGill University with a degree in Political Science, Zoë joins Sussex from the fast-paced world of advertising. In the ad world, she strategized and executed multimillion-dollar corporate branding, communications strategies, and integrated communications campaigns for brands including Merck Pharmaceuticals, Budweiser, and Hershey. Zoë also has experience supporting pharmaceutical clients in Canada and the US, including Bayer, Sunovion, UCB, and Boehringer Ingelheim.
Zoë has worked on numerous election campaigns and leadership races at the municipal, provincial and federal levels of government. Our clients will benefit from her analytical, creative thinking in areas including strategic communications planning, brand management, stakeholder engagement and community organizing, media relations, and digital marketing. You can watch or listen to Zoë as a regular commentator on public affairs TV and radio shows.