Sussex

Sussex is Canada's premier advisory firm for businesses and organizations facing complex challenges involving government, media, and the public. From its roots as an industry-leading government relations and strategic communications firm, Sussex uses skill, research, extensive campaign experience and creativity to enhance and protect its clients' reputations and interests.

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Our Ottawa practice is known for its extensive experience and insight covering all departments of the federal government. Sussex knows how to leverage multiple motivations and interests from various government entities and stakeholders in order to position and advance the issues of our clients with key decision-makers.

Sussex has successfully supported clients in some of the largest procurements in Canadian history, as well as with successful changes to legislation, regulation, and policies to ensure they align with good public policy and with our clients’ interests. Our federal team has been recognized as one of the hardest-working advocates on Parliament Hill, with a reputation for professionalism and achieving results.

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The Sussex provincial government relations team are experts at taking a thorough and comprehensive approach to the firm’s clients and their individual, specific needs. These needs may be best met within the legislature; one or more ministries or departments; a crown corporation; an agency, board or commission; or a combination thereof. Sussex clients can be assured that their interests – be they legislative, regulatory, policy, funding, or procurement – will be well served.

Sussex provincial government relations consultants have considerable expertise, and have assisted numerous client organizations, in health, energy, environment, economic development, information and communications technology, clean tech, tax policy, infrastructure, real estate and development, financial services, and accessing government funding programs for business. From Sussex’s proprietary offices, or through the firm’s network of affiliates in provincial capitals in Canada, Sussex effectively services its clients’ provincial government relations needs across the country.

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Sussex Strategy Group is one of the few, large national firms that offers the services of a full time municipal affairs practice groups. Our dedicated team has an in-depth experience and knowledge base from which to address virtually every type of municipal issue. Best known for its work in the Greater Toronto Area, our team tracks key emerging issues nation-wide and manages national campaigns focused on municipalities, as well local challenges unique to one city or town.

The Sussex municipal practice brings unparalleled understanding of municipal law-making and procedural issues as well as a long history of success in every type local issue both large and small. If there is an issue that requires finding the winning combination of good local politics, good public policy and a good outcome for your organization – you need Sussex on your file.

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Our Corporate Communications team has been providing strategic advice and execution for clients in a wide range of sectors including healthcare, energy, financial services, not-for-profit and more for more than 15 years. In that time, our team of communications experts have assisted our clients plan and communicate effectively with the media, employees, regulators, local governments, communities, NGOs and labor unions often under the most demanding and sensitive circumstances. Our corporate communications services range from M&A communications to strategic planning and everything in between.

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At Sussex, we believe that effective media relations require a thorough understanding of the media. We are always looking for the different angle, unique idea or new take on a familiar story that will suit a specific media outlet. We use all forms of media to get your message across – from traditional media outreach to targeted social media campaigns, using a variety of digital platforms. Our team benefits from former journalists and passionate media relations experts from a range of disciplines who are committed to achieving our clients’ goals. We are focused on providing results-oriented solutions and are driven by our ability to create connections between our clients and the audiences important to them.

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Core capabilities of the Sussex communications team are effective community engagement, crisis communications, and issues management. We work with our clients to find ways to work collaboratively with key local partners to find solutions to problems, manage potential fallout, or consult for the betterment of community relations. We understand that successful project development in today’s landscape depends largely on the level of stakeholder & community engagement. Sussex has designed and implemented many community engagement programs that include strategic planning and advice, community relations support, local event management, media support and stakeholder engagement. Our approach is used regularly for environmental and regulatory approvals, major infrastructure developments and reputation restoration for major employers.

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Case Studies

Since the firm’s inception in 1998, Sussex has worked with domestic and international client organizations from many different sectors. Corporations, ranging from start ups to Fortune 500 companies; industry and professional associations; labour organizations; not for profits; institutions and non-governmental organizations have all engaged Sussex to help them meet their objectives. The results oriented approach undertaken by the Sussex team of professionals has led to a track record of success.

Please click below to view a number of examples of how the Sussex approach has benefited the firm's clients.

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Provincial Case Study Two
Issue Sussex was retained by a Canadian based publicly traded global advanced electronics manufacturing company, to...
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Provincial Case Study Seven
Issue A leading U.S.-based solar PV developer, retained Sussex in 2009 to assist in better understanding the emerging...
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Provincial Case Study One
Issue Our client is a professional association that represents the interests of pharmacists who work in a variety of...
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Provincial Case Study Nine
Issue Sussex has long worked with large industrial consumers, and in 2013 was retained by a large pulp and paper...
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Communications Case Study Four
Issue Sussex was asked to assist first with crisis communications, then with ongoing issues management when a large...
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Provincial Case Study Five
Issue The client, a manufacturer of vaccines that prevent the incidence of pneumococcal meningitis, was seeking...
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Provincial Case Study Six
Issue The client is an industry association that represents Ontario retailers, who are subject to the Smoke Free...
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Communications Case Study Seven
Issue In April 2012, Sussex responded to a Request for Proposals from a prominent health-care industry association for...
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Municipal Case Study Two
Issue Our client, a Toronto-based airline, finally found a jet airplane which could meet the existing noise...
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Communications Case Study Six
Issue Sussex was asked to assist a chemicals company with leading positions in diversified markets around the globe....
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Communications Case Study Three
Issue A major industry association was looking to generate supporter among its members and consumers and promote the...
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Federal Case Study Three
Issue Sussex was approached by the largest labor union representing transit and allied workers in the U.S. and Canada...
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Federal Case Study One
Issue A major cancer research and advocacy organization wished to increase its profile with government decision-makers...
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Provincial Case Study Eight
Issue In late 2008 Sussex was retained by a $120 billion global asset management company, to support their government...
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Provincial Case Study Four
Issue A coalition made up of owners of Ontario’s underground infrastructure, as well as locators, design...
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Provincial Case Study Three
Issue Sussex was contacted by a longstanding client and was retained to assist with a serious problem, which resulted...
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Communications Case Study Two
Issue A major convenience store chain was seeking to engage the public and government decision-makers in a discussion...
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Communications Case Study Five
Issue A leading global healthcare brand hired Sussex following reports of eye infections amongst contact lens wearers...
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Federal Case Study Two
Issue In the early stages of Canada’s Chemical Management Program (CMP), Sussex was engaged by one of the world’s...
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Provincial Case Study Ten
Issue Sussex has been proud to provide support to most Independent Power Producers in Ontario.  In 2010 we were...
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Communications Case Study One
The Issue Sussex was asked by a taxi cab company in Toronto to embark on an advocacy campaign that would help to change...
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Municipal Case Study Three
Issue Outdoor signage is an important commercial and artistic vessel.  Like all forms of art, it is not always...
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