As the Vice President of Communications, helps drive results for her clients through her creativity and energy. Her expertise in strategy, brand marketing, and public affairs enables her to craft bespoke public relations strategies that advance business objectives.
Danielle has over two decades of experience helping companies navigate complex business challenges. She has partnered with Canadian business leaders to craft thought leadership strategies and delivered high-impact marketing communications plans that drive awareness and support.
Prior to Sussex, she served as the director of operations for a national advertising consortium for two federal campaigns. Danielle worked inside Ontario's hospital system for over a decade, helping to rename, rebrand and launch public awareness campaigns #MentalHealthisHealth and #SeeWhatCareCanDo. Her career has spanned multiple sectors originally holding public affairs roles in a global pharmaceutical and healthcare pension plan.
She holds an Honours BA from Trinity College at the University of Toronto and her Master's in Marketing from the University of the Creative Arts in London, UK, focusing on brand purpose. Her work has been recognized by the Canadian Marketing Association, ADCC, Strategy Online, AVA Digital Awards and MarCom Awards.
Outside of work, Danielle is an avid renovator, enthusiastic traveller, and voracious reader – so much so that she was appointed to the Board of the King Township Public Library. In her spare time, she enjoys walking through nature trails with her dog Milo and reluctant daughter.