As Vice President & Digital Practice Group Lead, Fraser Lockerbie is responsible for the overall client strategy and management of Sussex Strategy's digital advocacy & awareness campaigns. He is an expert in behavioural & contextual targeting, digital narrative development and audience acquisition, activation & retention.
Since joining Sussex in 2016, Fraser has managed digital programs for some of Canada’s most influential advocacy organizations, building public support for issues and grassroots advocacy campaigns targeting all levels of government. His experience optimizing digital programs for performance and leveraging digital insights to inform and evolve broader campaign startegy and messaging ensures clients stay well-ahead of the fast-moving political curve.
Fraser holds a B.A. in English Literature with a concentration in Cultural & Media Studies from Bishop’s University and a Masters in Journalism & Strategic Communications from the University of Missouri.