As a Vice President, Fraser Lockerbie is responsible for the overall strategy and management of Sussex Adrenaline’s digital advocacy and awareness campaigns. He is an expert in behavioural & contextual targeting, audience segmentation, narrative & message development and digital acquisition, activation & retention.
Since joining Adrenaline in 2014, Fraser has managed digital media programs for some of Canada’s most influential advocacy organizations, building public support for issues and grassroots advocacy campaigns targeting all levels of government. His experience optimizing digital programs for performance and leveraging digital insights to inform and evolve broader campaign messaging and strategy ensures clients stay well-ahead of the fast-moving political curve.
Fraser holds a B.A. in English Literature with a concentration in Cultural & Media Studies from Bishop’s University and a Masters in Journalism & Strategic Communications from the University of Missouri. He is also Contract Faculty at Bishop’s University, teaching courses part-time on political journalism.