Katherine specializes in media and influencer marketing and corporate communications. Her in-depth knowledge of the public relations and marketing landscape has allowed her to support a wide and diverse array of clients in successfully amplifying their brand voice across owned, earned, and paid channels to properly articulate client narratives and increase brand awareness.
Katherine is committed to bringing a fresh perspective to the Sussex Strategy team through the development of new and ongoing marketing strategies while continuously seeking new ways to adapt to the ever-changing landscape and bringing a creative mind to the team.
Most recently, Katherine worked at a boutique public relations firm where she managed client initiatives as a former Account Manager, particularly in the wellness and lifestyle sectors. Prior to this, Katherine worked as a Digital Marketing Manager for an Indigenous-owned cosmetics brand. She started her career at a Toronto-based full-service communication and event-planning agency where she gained comprehensive knowledge of the public relations and marketing landscapes.
Katherine holds an Honours BA in Communications from York University and a Post Graduate Diploma in Public Relations from Humber College.