As the Marketing Manager at Sussex, Katherine leverages her expertise in media and influencer marketing, along with her proficiency in corporate communications, to drive the company's internal marketing initiatives and enhance brand visibility.
With a profound understanding of the public relations and marketing landscape, Katherine offers valuable support in developing and implementing effective internal marketing strategies while ensuring that Sussex’s brand presence is elevated in the market.
Katherine is committed to bringing a fresh perspective to the Sussex team through the development of new and ongoing marketing efforts, ensuring that Sussex remains at the forefront of industry trends and developments while exploring new avenues and emerging technologies to optimize and drive impactful results.
Prior to Sussex, Katherine worked at various public relations firms, particularly in the wellness and lifestyle sectors. She also expanded her expertise in digital marketing by working with an Indigenous-owned cosmetics brand. With almost a decade of experience, Katherine has a profound understanding of the media landscape and excels in influencer strategies, event planning, and copywriting. Throughout her career, Katherine has achieved notable successes securing her clients' coverage in publications such as Globe and Mail, The Kit, Hello! Canada, Toronto Life, and many others.
Katherine holds an Honours BA in Communications from York University and a Post Graduate Diploma in Public Relations from Humber College.
Outside of work, Katherine enjoys spending time with her dog, discovering new cocktail recipes, places to eat, and antiquing on the weekends.