Sarah is a Senior Associate with Sussex Adrenaline, Sussex’s digital practice. She is a graduate of Seneca College’s Government Relations post-graduate program and of the University of Guelph.
Prior to joining Sussex, Sarah's held previous roles in corporate communications in the energy sector, post-secondary education recruitment, and as a campaign organizer during multiple federal elections. In these roles she's had direct experience with media monitoring, social media management, event management and content development.
At Sussex, Sarah’s focus is on providing strategic direction for clients on digital projects, contributing to the planning, development and management of digital advocacy and awareness campaigns and grassroots mobilization strategies. Sarah brings a political lens to all elements of a campaign, from research, to creative & design, ad targeting and messaging to help client's meet their advocacy goals.
Sarah has worked as a part-time professor for Seneca's Government Relations Management program, teaching Digital Campaigning.