As a Senior Associate within Sussex's Digital Practice, Sarah plays a pivotal role in providing clients with strategic guidance for their digital projects. Her expertise lies in the areas of digital advocacy, awareness campaigns, audience targeting, and supporter acquisition.
Sarah's unique perspective is infused with a political lens that permeates every aspect of campaign development. From meticulous research and creative design to precise ad targeting and messaging, she employs her expertise to help clients achieve their advocacy goals.
During her tenure at Sussex, Sarah has led award-winning campaigns on a national and provincial scale, particularly within the healthcare sector. Sarah has demonstrated her ability to cultivate and manage digital communities of over 100,000 passionate supporters, leveraging their collective power to drive meaningful impact. Her multifaceted approach makes her an invaluable asset to clients seeking to maximize the effectiveness of their campaigns and mobilize communities for change.
Prior to Sussex, Sarah gained extensive experience in various domains, including corporate communications in the energy sector, post-secondary education recruitment, and campaign facilitation during multiple federal elections.
Throughout her career, she has developed a diverse skill set, encompassing media monitoring, social media management, community organizing, event management, and content development.
Sarah holds a BA Honours degree from the University of Guelph and certificate in Government Relations from Seneca College. She has worked as a lecturer for Seneca's Government Relations Management program, teaching Digital Campaigning.
Outside of work, Sarah seeks solace in nature, often venturing to Algonquin Park to disconnect and immerse herself in the serene surroundings. She also channels her creative energy into the world of baking and cake decorating, delighting in the artistry of creating delectable treats.